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1

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Teach yourself : negotiating Phil Baguley.

by Baguley
Published 2003

2

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Getting to yes : negotiating an agreement without giving in Roger Fisher and William Ury.

by Fisher
Published 1999

3

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Sponsorship marketing : a practical reference guide for corporations in the 1990's David W. Cravens.

by Wilkinson
Published 1993

4

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The business of sports : text and cases on strategy and management George Foster, Stephen A. Greyser and Bill Walsh.

by Foster
Published 2006

5

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International cases in the business of sports edited by Simon Chadwick and Dave Arthur.

Published 2008

6

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Sport empire : the business of sports vol. 1 Allan Edwards, James Skinner.

by Edwards
Published 2006

7

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Principles of marketing Charles W. Lamb.

by Lamb
Published 1992

8

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Strategic marketing David W. Cravens.

by Cravens
Published 2000