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1

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The sports event management and marketing playbook Frank Supovitz.

by Supovitz
Published 2005

2

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Sports marketing: a strategic perspective Mathew D. Shank. - 3rd. ed..

by Shank
Published 2004

3

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The business of sports : text and cases on strategy and management George Foster, Stephen A. Greyser and Bill Walsh.

by Foster
Published 2006

4

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International cases in the business of sports edited by Simon Chadwick and Dave Arthur.

Published 2008

5

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Sport empire : the business of sports vol. 1 Allan Edwards, James Skinner.

by Edwards
Published 2006

6

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Principles of sports marketing : trends, ethics and laws by S. L. Arora.

by Arora
Published 2012

7

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Successful sport marketing David K. Stotlar.

by Stotlar
Published 1993