Social media marketing : a strategic approach

Main Author: Barker
Published: South-Western: Cengage Learning, 2013.
Subjects:
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090 0 0 |a 658.8   |b BAR 2013 
100 1 0 |a Barker  
245 0 0 |a Social media marketing :   |b a strategic approach   |c Melissa S. Barker, ... [et al.]. 
260 0 0 |a South-Western:   |b Cengage Learning,   |c 2013. 
300 |a xv, 380 p.:   |b ill;   |c 27 cm. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Internet marketing --   |x Textbooks  
650 0 0 |a Viral marketing --   |x Textbooks  
999 |a 0000016191  |b Book  |c Open Shelf  |e Pusat Maklumat Sukan