Kim, Mauborgne,Renee, & Kim,W. Chan. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston,Mass: Harvard Business School Press.
Chicago Style CitationKim, Mauborgne,Renee, and Kim,W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston,Mass: Harvard Business School Press, 2005.
MLA CitationKim, Mauborgne,Renee, and Kim,W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston,Mass: Harvard Business School Press, 2005.
Warning: These citations may not always be 100% accurate.