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| LEADER |
00619cam a2200205 7i4500 |
| 001 |
0000001495 |
| 005 |
20020913090000.0 |
| 020 |
0 |
0 |
|a 007027432
|
| 040 |
|
|
|a DLC/MSN
|
| 090 |
0 |
0 |
|a 658.802
|b CRA 2000
|
| 100 |
1 |
0 |
|a Cravens
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens.
|
| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a London:
|b McGraw-Hill,
|c 2000.
|
| 300 |
|
|
|a xvi, 752 p:
|b ill;
|c 24 cm.
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision
|
| 650 |
0 |
0 |
|a Marketing --
|x Case studies
|
| 999 |
|
|
|a 0000007575
|b Book
|c Open Shelf
|e Pusat Maklumat Sukan
|