Sport marketing

Main Author: Mullin
Published: Champaign, IL: Human Kinetics, 1993.
Subjects:
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020 0 0 |a 0873224493  
040 |a DLC/MSN 
090 0 0 |a 796.0698   |b MUL 1993 
100 1 0 |a Mullin  
245 1 0 |a Sport marketing   |c Bernard J. Mullin & Stephen Hardy. 
260 0 0 |a Champaign, IL:   |b Human Kinetics,   |c 1993. 
300 |a xvi, 295 p:   |b ill;   |c 23 cm. 
504 0 0 |a Includes index (p 287 - 295 ) 
650 0 0 |a Sports --   |x Marketing  
999 |a 0000003918  |b Book  |c Open Shelf  |e Pusat Maklumat Sukan