Sport marketing : managing the exchange process

Main Author: Milne
Other Authors: Mark A. McDonald
Published: London: Jones and Barlett Publishers, 1998.
Subjects:
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020 0 0 |a 0763708739  
040 |a DLC/MSN 
090 0 0 |a 796.0698   |b MIL 1998 
100 1 0 |a Milne  
245 1 0 |a Sport marketing :   |b managing the exchange process   |c George R.Milne and Mark A. McDonald. 
260 0 0 |a London:   |b Jones and Barlett Publishers,   |c 1998. 
300 |a ix, 169 p:   |b ill;   |c 25.5 cm. 
504 0 0 |a Includes index (p 165 - 169 ) 
650 0 0 |a Sport --   |x United States Marketing  
650 0 0 |a Sport --   |x Economic aspects  
700 1 1 |a Mark A. McDonald  
999 |a 0000007996  |b Book  |c Open Shelf  |e Pusat Maklumat Sukan