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Sport marketing : managing the exchange process

Main Author: Milne
Other Authors: Mark A. McDonald
Published: London: Jones and Barlett Publishers, 1998.
Subjects:
Sport -- > United States Marketing
Sport -- > Economic aspects
Physical Description:ix, 169 p: ill; 25.5 cm.
Bibliography:Includes index (p 165 - 169 )
ISBN:0763708739

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