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Sport marketing : managing the exchange process

Main Author: Milne
Other Authors: Mark A. McDonald
Published: London: Jones and Barlett Publishers, 1998.
Subjects:
Sport -- > United States Marketing
Sport -- > Economic aspects

Pusat Maklumat Sukan

Call Number: 796 0698 MIL 1998
Accession Item Category Format Status Notes
0000007996 Open Shelf Book AVAILABLE

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