Cases in sport marketing

Main Author: McDonald
Other Authors: MilneIhGeorge R.
Published: Sudbury: Jones and Barlett, 1999.
Subjects:
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020 0 0 |a 0763708631  
040 |a DC21/MSN 
090 0 0 |a 796.069   |b MAC 1999 
100 1 0 |a McDonald  
245 1 0 |a Cases in sport marketing   |c by Mark A. McDonald and George R.Milne. 
260 0 0 |a Sudbury:   |b Jones and Barlett,   |c 1999. 
300 |a xvi, 351p.:   |b ill;   |c 23cm.. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Sports --   |x Case studies --   |y United State Marketing  
650 0 0 |a sports --   |x Economic aspect --   |x Case studies --   |y United State  
650 0 0 |a Case method  
700 1 1 |a MilneIhGeorge R.  
999 |a 0000008833  |b Book  |c Open Shelf  |e Pusat Maklumat Sukan