Description: Cases in sport marketing

Main Author:	McDonald
Other Authors:	MilneIhGeorge R.
Published:	Sudbury: Jones and Barlett, 1999.
Subjects:	Sports -- > Case studies -- > United State Marketing sports -- > Economic aspect -- > Case studies -- > United State Case method

Physical Description:	xvi, 351p.: ill; 23cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0763708631